现在我们知道为什么从来没有人创造“理性繁荣”这个词了。�Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn�t stop�and I suspect the Brafmans could tell you exactly why!�